May 9, 2012 0
I keep coming back to this brilliant TED talk by Seth Godin. What really gets me isn’t just how he has brilliantly analyzed so many things and why they are this way, even though that’s really insightful and amusing. What really gets me is one thing he almost jokingly says in the beginning: “If I think it’s broken, it’s broken. You get to say the same thing: If you think it’s broken it’s broken.”
People complain all the time about things they are unhappy with, it’s probably one of the very first things we adressed with communication as humans beings. “Dude, this trap you built here to catch rabbits, it really sucks”. In many cases it’s rough and pretty destructive feedback, so companies almost seem to disregard them completely. The answer (if any) often is “it’s not broken and here’s why”. So is that the way to go? Does that mean that you are “right”? Is there even a “right” or “wrong” here?
Yes, it takes more time and effort to really try to understand what your customer, client or whoever actually mean and see if there might be good points to it. After all it’s all so clear to the one creating or working with it every day. Many claim that the future is built much more on a collaborative approach to problems isn’t that part what collaborative approach is about? You might see things one way but my perspective can give you an insight in how to improve what you do. It is in a sense a great gift in an often very shitty wrapper. After all as a customer I’m the one who really shouldn’t think what you do is broken, not you.
This has led me to think alot more when I encounter problems myself. “Why is this made this way, why do I think this is broken and how could it become better?” I try to go back to Godin’s point and see if I can relate them. What this triggers in my mind is not only what I see as a healthy and questioning approach to things I might percieve as “broken”. It also forces me to reflect on the mechanics, influences and human behaviour of my surroundings alot more and in a creative way. To understand and spark ideas. I hope you will feel the same after seeing it:
Ps. The site made for this purpose also evolved into an interesting blog at http://creativegood.com/blog/